It's the biggest scandal since the Blue Peter garden was vandalised - people selling their Blue Peter badges on eBay.
The famous blue and white badges are instantly familiar to generations of children as an emblem of hard work and achievement. Just as importantly, they even get you in for free to places such as London Zoo and the Eden project.
But no longer do you have to win a competition or help someone in your community to get one - just log on to eBay instead. Assuming, of course, you have a few quid to spare.
Dozens of badges were available on the auction site today, with the most expensive one attracting a top bid of £84 with one day still to go.
So widespread is the practice that some venues are ending free entry for badge winners.
"It completely devalues what is a genuine British institution," said Jamie Dyer of the Scottish Sea Life Centre in Oban in the west of Scotland. "It is like buying an OBE so you can gatecrash the Queen's garden party."
We haven't spotted on OBE on eBay yet, but perhaps it's just a matter of time. In the meantime, are you a Blue Peter badge winner? What did you win it for? Or did you buy it on eBay as well?
