Bad sporting promotional ideas – in pictures

The steam train with US captain Tom Watson and European captain Paul McGinley on board arrives at Gleneagles train station to mark one year to go to the 2014 Ryder Cup. Photograph: Mark Runnacles/Getty Images

Yep, nothing says 'Cricket World Cup 1999' like Caprice, Leslie Garrett and that bloke from Casualty Photograph: Laurence Griffiths/ALLSPORT

Frank Maloney has only got himself to blame for this ludicrous get up. The idea was to emphasise the 'Britishness' of Lennox Lewis ahead of his fight against Francois Botha in July 2000, Lewis's first championship fight in London since being defeated by Oliver McCall in 1994 Photograph: Andy Couldridge/Action Images

Michael Schumacher and a petrol pump before the Canadian Grand Prix in June 2006. Because, you know, cars and petrol … Photograph: Getty Images/Getty Images

Boxing again. This time David Haye and Dereck Chisora pose either side of a flimsy fence before their fight in May 2012. "Look, they need a cage to be kept from tearing each other apart," screams the concept. "Look, they could just walk around it if they wanted," says everybody else Photograph: Dave J Hogan/Getty Images

Somerset's Marcus Trescothick, Surrey's Chris Tremlett, Essex's Shaun Tait, a giant cricket ball, a squashed BMW, Tower Bridge … yes, it's the Friends Life Twenty20. An interesting side note: Tremlett is actually standing on the ground in this shot Photograph: Stefan Rousseau/PA

England's bid for the 2018 World Cup: a great leader of modern England sits alongside David Cameron and Prince William Photograph: Matthew Childs/AFP/Getty Images

Kevin Pietersen prepares to 'fight' (geddit?) for the Ashes in 2009. Although it just looks as though he's brought the wrong gloves Photograph: Getty Images/Getty Images for Vodafone

With those huge, thunderous haunches, that silky mane, his ears pricked in excitement, his mind straying towards that next sugar lump, Boris Johnson (wearing, obviously, a cycle helmet) sits atop a horse at the launch of the Longines Global Champions Showjumping Tour Photograph: Matt Alexander/PA

Nothing wrong with the ubiquitous champagne shot per se, but perhaps we should have seen ITV Digital's eventual fate coming as even at the launch it has already started to collapse on Dec (or possibly Ant) Photograph: Sean Dempsey/PA Archive/PA Photos