Plastic bricks being manufactured at a moulding plant in Billund, Denmark, which makes 70% of Lego pieces. Photograph: Reuters
Some Danish firms are already reeling from a consumer boycott of their goods in the Arab world following the furore over cartoons of the prophet Muhammad.
Arla Foods, Europe's second-largest dairy products company, says the boycott of Danish products across the Middle East has been a disaster for the firm.
"We have built up our business over the past 40 years," the company said. "And within five days, our business came to a complete stop."
The Danish toy-maker Lego says its products have already been taken off the shelves of stores in Qatar, Kuwait and the United Arab Emirates.
Calls for a boycott are spreading.
Iran this week said it would cut all trade ties to Denmark, which exports some $280m (£160.9m) worth of goods to Iran each year. Bahrain's parliament also urged all Arab countries to boycott Denmark.
One thinktank has run through the numbers as to the possible impact of an Arab boycott. The Centre for Economics and Business Research looked at Danish exports to 39 Islamic countries.
In the year to October 2005, exports amounted to 11.8bn Danish kroner (£1.1bn) or 2.4% of Danish exports of goods. That is equivalent to 0.5% of Danish GDP. In the worst case, Danish GDP might drop by that amount if Danish exports to these countries disappeared completely for a year.
But Arab countries that have jumped on the boycott bandwagon may well suffer consequences as well. Danish tourists can be expected to give the Middle East a wide berth for a while. Danish tour operators have already cancelled trips to Egypt, Morocco and Tunisia following warnings by Denmark's foreign ministry for its citizens to avoid Muslim countries. Other Europeans might feel the same way too.
Moreover, the EU has warned that it will take Saudi Arabia to the World Trade Organisation if the Riyadh government supports a boycott of Danish goods. Cool heads are needed to avert unanticipated economic consequences.
