Bad Bunny is still not loosening his hold on Billboard's Hot Latin Songs chart. On the ranking dated Aug. 8, "DTMF" — the anchor single from his album Debí Tirar Más Fotos — logs a 71st straight week at No. 1, a run with no real precedent in the chart's nearly 40-year history. One spot below, "Nuevayol" won't budge from No. 2, also his.
This week's actual news is who finally broke in. Karol G's "Matadora" lands at No. 3, and on a separate front, the regional Mexican pairing of Calle 24 and Fuerza Regida rides "Noche Perfecta" to No. 10.
A New Karol G Era Begins, and Calle 24 Gets His First No. 1
"Matadora" is the second single pulled from Karol G's upcoming sixth studio album, No Me Arrepiento de Sentir Tanto, which the Colombian star announced onstage at Toronto's Rogers Stadium on July 29. "I've been locked in for months making new music," she told the crowd that night. The album itself landed on Aug. 7. Before that, fans had already gotten the reggaeton, sensuality-forward track performed live at Chicago's Soldier Field on July 24 — the opening night of her Viajando Por El Mundo Tropitour, a stadium run that sold more than two million tickets in its first four days on sale. Asked about the new creative direction in a recent Vogue "The Run-Through" podcast conversation, reported by Rolling Stone, Karol G said: "I'm waiting for people to see what we pull out together."
Meanwhile, Calle 24 frontman Diego Millán notched his first-ever Billboard No. 1 this same week — not on Hot Latin Songs, but on the sister Latin Airplay ranking, where "Noche Perfecta" jumped from No. 4 to the top. For Fuerza Regida, it's a fifth Latin Airplay No. 1 and a 14th top-10 hit on Hot Regional Mexican Songs, more than any other act since that chart launched in April 2025. Millán credited the song's traditional instrumentation for the connection: "That's it, my people — the signature of classic regional Mexican music, that accordion sound."
How "DTMF" Rewrote the Record Book
Seventy-one weeks at No. 1 already broke a nearly decade-old record once this year. "DTMF" overtook the song that had owned the Hot Latin Songs longevity mark — Luis Fonsi and Daddy Yankee's "Despacito," at 56 weeks since 2017-18 — on the chart dated May 2, when it notched its 57th week. In the roughly three months since, Bad Bunny has padded that lead by 14 more weeks. The song pulled this off even as its own streaming, airplay and sales numbers were softening, buoyed instead by the audience spike that followed his Super Bowl Halftime Show performance in February — a set that also carried "DTMF" to No. 1 on the all-genre Hot 100.
That's a signal bigger than any single artist's popularity. When one album can command the chart's top tier for well over a year while still leaving room for a Karol G breakout and a first-ever Latin Airplay win for a regional Mexican pairing, it points to a listening pattern built on deep catalog loyalty rather than rapid turnover — a handful of releases from a handful of stars parked at the top for months, not weeks, in a format that used to churn constantly through radio and sales cycles.
A Billion-Dollar Backdrop
That shift shows up in the money, too. Latin music generated just over $1 billion in wholesale U.S. revenue in 2025, the RIAA reported in April — the genre's tenth straight year of growth, now equal to 8.8% of the country's total recorded-music revenue. Streaming now accounts for 98.2% of Latin music's earnings, with paid subscriptions alone bringing in more than half a billion dollars. RIAA senior vice president Rafael Fernandez Jr. said the numbers "underscore Latin music's strength."
Taken together, the chart and the revenue data tell a consistent story: an industry that no longer lives or dies by single-week spikes, but by extended, streaming-driven staying power — with Bad Bunny's marathon run at the top standing as the clearest proof of it yet.
