Gareth Bale is on the brink of completing a return to Tottenham Hotspur, seven years after he joined Real Madrid for a then world record fee.
But while a deal isn't quite yet confirmed, it seems the Spanish press may well have already moved on.
The media out in Spain had previously bid farewell to the 31-year old, with AS going with the headline Bye Bale on Thursday.
However, while outlets in the UK are monitoring almost every move the Welshman makes as he closes in on securing a season-long loan move, Bale's future has failed to even get a mention on the Spanish back pages.
Real-leaning outlet Marca were one of the most high-profile to overlook Bale's imminent exit, instead going with the headline 'New challenges', alongside a picture of members from the men's and women's squad, united for what it claims will be a special upcoming season.
It's difficult not to see it as something of snub, although Marca did still bring itself cover the winger's exit, claiming Bale had not "closed his stage at Madrid in the best possible way".
Journalist Jose Luis Calderon wrote: "It's a goodbye through the back door after the last two seasons in which it has been more of a headache than anything else. A situation that dulls what Bale built with Cristiano and Benzema."
He also declared it to be the "end of an era" at the Bernabeu - and the 'BBC' attack of Bale, Benzema and Cristiano Ronaldo.
"Bale was the starting point of an era at Real Madrid.
"The arrival of the Welshman in the summer of 2013 closed the circle of an attack that became a Real Madrid legend. The BBC was born, a prodigious trident that exceeded 400 goals - 442 exactly - and that starred in the conquest of four Champions in five years.
"Cristiano's goodbye in 2018 put an end to the BBC and now the historic attack loses the star that crowned him."
Carving out an "important niche" in his first term, the writer says Bale "was far from the punch and regularity of Cristiano in his performance despite signing 22 goals in his debut in white", and "could not pick up the baton left by CR7".
On Thursday, Marca's front page had carried the headline "Zidane: He has his way", featuring a picture of Zidane keeping a beady eye over Bale during a training session.
You can follow all the latest on Bale's move to Spurs with our live blog here.
Marca wasn't the only paper not to mention Bale on its front page on Friday, with AS choosing to go with events at Barcelona, where president Josep Maria Bartomeu faces a vote of no confidence after a successful petition from fans.
"The Fire Continues" is the headline, although the online coverage of Bale's exit is admittedly a little more sympathetic to the Welshman than many others.
Journalist Alfredo Relano has even suggested Bale's departure may even cause friction between Zidane and president Florentino Perez.
Under the headline " Florentino Pérez wanted Bale, Zidane didn't", he wrote : "Bale had become a financial burden on Real Madrid, and it remains to be seen how the clubs will share out his cost.
"His departure will leave Pérez feeling disappointed, but not with him. With Zidane. He’ll feel he could have handled Bale more adeptly."
However, despite recognising Bale's talents, he has questioned whether the move to Madrid was really necessary, adding that he was never going to play the role he wanted at the Bernabeu.
"He was signed by Madrid despite not being needed. He pushed Ángel di María out (and wasn’t an improvement on the Argentine, who continues to perform), scored a handful of memorable goals (his efforts against Barcelona at Mestalla and Liverpool in Kiev stand out), but petered out.
"For Wales, he plays where he wants, operating as the fulcrum of the side between midfield and attack, roving from wing to wing and shooting whenever he pleases.
"He could never have that at Madrid, so sought refuge in golf and only came out of his isolation to make some sort of insolent gesture."
