First there was the YouTube phenomenon (more than 3 billions views and counting). Then came the plush toys, singing toys, socks and assorted other gear, followed by rumors of a TV series and news of a live tour.
What’s a parent to doo-doo-doo-doo-doo-doo?
Now “Baby Shark” wants to join you — make that your kids — at the breakfast table.
In partnership with Pinkfong (the South Korean entertainment company behind the hit remix), Kellogg’s announced last week that a colorful new cereal inspired by “Baby Shark” and its ear worm eponymous musical calling card will be sold exclusively at Sam’s Club beginning Aug. 17 and at select Walmart stores beginning in September.
It’s billed as a “limited time only” offer and the boxes of berry-flavored cereal with mini marshmallows (no shark-shaped bits in sight) will retail for $5.98.
Chalk one up for Kellogg’s and Pinkfong marketing: The cereal news comes amid Discovery Channel’s annual “Shark Week” summer extravaganza.
And just in case you’re among the handful of earth’s inhabitants who don’t know what all the hype is about:
