Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Birmingham Post
Birmingham Post
Business
Tom Pegden

Baby products shop Little Angels Prams expanding thanks to lockdown boom

A business which sells prams, pushchairs, car seats and other baby products has expanded after taking a 16,000 sq ft storage unit in the East Midlands

Little Angels Prams has been building its presence in the booming baby products market since 2014, replacing its original store in Ilkeston with a flagship store which opened in Prospect Street, Nottingham, in 2019.

The idea for the business came when owner Kelly Carter had her first child and found herself struggling to get all the information she needed from the shops she visited.

That gave her both the idea and the drive to open a store that she hoped would provide parents with all the products they need along with informative, helpful advice on what they are buying.

The business has now taken a unit on Cossall Industrial Estate, near Ilkeston, for added storage after business boomed during and after lockdown.

The deal was brokered by Sunny Landa, director at NG Chartered Surveyors, who acted on behalf of a private landlord.

He said: "We're seeing huge demand for good quality warehousing stock across the East Midlands as both e-commerce firms boom and more traditional retailers such as Little Angels see strong recovery as restrictions have been lifted over the summer.

"For our landlord client, this is a great result as we have a strong tenant in the building. I'd like to congratulate Little Angels on their growth and success in what has been an incredibly tough retail environment over the last 18 months – they should be applauded for their resilience and I wish them well for the future."

Cossall Industrial Estate is situated just off the A6096 Awsworth by-pass.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.