B&M shoppers searching stores to find 'Instagramable' mugs

By Elle May Rice

B&M has caused excitement among its shoppers once again after one of its latest releases was shared online.

The retailer is known for keeping its customers in the loop with all the latest stock via social media - and this time shoppers are obsessed with what they’ve seen.

This week B&M shared a photo of its ‘Instagramable’ mugs to its feed and the photo caused a stir among shoppers.

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The pastel coloured mugs feature slogans, including “If it’s not on Insta did it even happen?” and “Doing if for the gram”.

Sharing the image, B&M said: “Facts!! Grab our instagramable mugs in-store now - PLUS they’re on sale. Thanks for your photo @lincs_lady_p.

“Did you know we've got a brilliant sale on at the moment?”

The post quickly racked up more than 7,000 likes and hundreds of comments from fans who can’t wait to get their hands on the mugs.

Some shoppers tagged friends to share the news, while others claimed they would be searching B&M stores for the mugs.

In the comments section, one excited shopper said: “We need these” and a second wrote: “I want these”.

A third added: “omg yes”.

A fourth shopper tagged a friend and said: “Oh my days I'll have to keep a look out for these lol”.

A fifth wrote: “Omg need these” and another added: “omg they’re fab!”

You can find your nearest B&M store here.

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