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Glasgow Live
Glasgow Live
Sophie Buchan & Abbie Meehan

B&M shoppers rush to buy Prime 'dupe' as drink sells out across the UK

If you haven't been living under a rock for the last few months, you'll have heard of a bottled drink called Prime that is taking the UK by storm.

The hydration drink, created by YouTubers KSI and Logan Paul, has seen thousands of excited shoppers queue outside supermarkets for hours to get their hands on a bottle. The drink has become so popular that people have trekked the country to get some - with two people from Scotland travelling 220 miles for one bottle each.

And amid this popularity surge for Prime, the juice has been almost impossible to find in supermarkets, as it sells out immediately. However, one mum has done the honours and found a dupe of the drink that is much easier to source, reports Edinburgh Live.

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Writing on a popular Facebook page dedicated to bargain finding, the mum posted to its 2.1 million members about a Prime dupe she found in her local B&M. The woman wrote: "Just been to B&M and they are doing their own version of the Prime drink....basically the same drink in a very similar bottle.

"My daughter just tried the orange one and really liked it. May be helpful to those parents who have been unable to get hold of real Prime."

People are keen to get their hands on the drink. (Facebook)

However, shoppers have pointed out that this dupe is not B&M's own brand, and they simply just have it in stock. The sports drink was created by UK-based Sport Nutrition company Applied Nutrition - and it is reported to have been approved by top athletes.

As the Prime brand comes in a variety of flavours, like Ice Pop and Lemon and Lime, the dupe is said to be similar. As seen on the Applied Nutrition website, the drink benefits from the following:

  • 665mg Electrolytes
  • BCAA's for recovery
  • Vitamin B's for Energy
  • Vitamin D for Immunity
  • Vitamin C+E for Antioxidants
  • Suitable for vegans & vegetarians

The drink is said to feature UFC star Paddy “The Baddy” Pimblett as a brand ambassador and comes in the flavours Lemon and Lime, Summer Fruits and Orange.


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