B&M shoppers have been left totally divided after spotting "Christmas decor" in stores.
Despite only just entering August, B&M is thinking ahead to the colder months and has already dropped its autumn and winter range.
Among those items available is a festive double duvet set, which was also on sale last year.
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After spotting the red and white bedding on shelves, one shopper wrote: "Seen Christmas decor in @bmstores today, I am now totally ready for autumn/winter, bring on the cosy nights."
Responding, the variety retailer said: "100% agreed!! Already thinking about snuggling up next to the fire! Who's already excited for Christmas?"
But given people have only just finished stocking their gardens with barbecues and dining sets, not everyone was impressed.
The issue split customer opinion down the middle.
"Really! Its summer can't think of anything worse than winter," wrote one fan.
While another added: "No!!!! Let's have summer first."
And a third commented: "It's way way too early."
Others were all for it, however, with one writing: "Yes, bring it on love Christmas."
While a second agreed: "I can't freaking wait!!!"
"The best news," another simply said.
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