B&M's latest Biscoff product has caused a stir online.
The retailer often has one of a kind treats on offer, and online food-based accounts are quick to share them if spotted in-store.
Instagram account @newfoodsuk came across the budget store's newest sweet treat recently, and shoppers were quick to react.
READ MORE: Shoppers divided after Cadbury release Christmas treat in August
The account posted a photo of two Biscoff chocolate bars spotted at a B&M store, which were branded as "new".
Captioning the picture, @newfoodsuk penned: "Biscoff Bars are also now available at @bm_stores, £2.99 each!".
The post was flooded with thousands of likes.
Hundreds of comments appeared, with shoppers tagging fellow chocolate-lovers to show them the new snack.
One commented: "I need these in my life!!", as another wrote: "I want!"
Others made it clear they were wasting no time in tracking down the new products, writing: "I need to get to B&M!!" and "Need to look for these!"
Another eager shopper said: "I'm on the hunt".
The bars cost £2.99 each, and come in two different varieties.
You can find your nearest B&M store here .
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