B&M's latest release has caused much excitement among its customers as many vow to head to stores to stock up.
The budget retailer, which has plenty of stores based in Liverpool, released its new Dairy Milk Birthday Cake chocolate bars last week.
An image of the new bars was shared onto Instagram food account Kev's Snack Reviews alongside a post which read: "Cadbury Dairy Milk Marvellous Creations Birthday Cake bar spotted in @bm_stores!
"It wasn’t priced but these small bars are usually £1.25. Contains “marshmallows, 100s and 1000s & biscuit pieces”
The chocolate bars have also been shared across many other food blogger accounts too.
One Instagram user commented on the post and confirmed the bars were worth the trip to stores. He said: "Oohh I've had these. Really nice"
Another user said: "Another trip to B&M needed!!"
A third said: "Oh my god"
Last week, B&M took to its own Instagram and shared a picture of some candles that will add a bit of sparkle, and they're available for less than a fiver.
The retailer posted a picture on its Instagram account saying: "Christmas is too sparkly… Said no one ever. Glittery Candle only £2, Scented Candle with Glitter Wreath only £4. Hands up if you're feeling extra Christmasy?"
Shoppers were instantly impressed with the B&M item, with many quickly tagging friends in the retailer's post.
