B&M's new product has caused massive excitement among customers after it has became the star of many TikTok videos from users showing how well it works.
The product so many are desperate to buy is the Elle Magic Hot Air Styler, priced at £16.99.
The styler is a brush which TikTok users say leaves hair looking like it has been professionally blow dried - but for a fraction of the cost.
However, since the videos have went viral shoppers have been racing to B&M stores to find out, although many are convinced they'll sell out straight away.
The styler brush is part of a range stocked by B&M which also includes a hair dryer for £7.99 and straighteners for £9.99.
Comments left under one TikTok video included one user saying: "This hairdryer is meant to be amazing".
Another added: "I need that".
A third said: "I got mine just in time for Xmas! Thanks for the recommendation Halima".
And, a fourth said: "So it does work".
And, it looks like shoppers may have been right about the item selling out as it is already appearing on eBay for more than double its price.
We've found a listing with it priced at £42.
As B&M does not offer an online shop, shoppers hoping to get their hands on this would need to visit their local stores which you can find here.
This isn't the first time B&M has caused much excitement among its customers, its Christmas homeware range for 2020 has continued to make headlines during the last few months.
