Mrs Hinch has a lot to answer for. Over the past year, the UK has seemingly gone cleaning crazy with a rush to buy any products she mentions.
Mrs Hinch - real name Sophie Hinchliffe - has well over 1 million followers on Instagram, meaning that when she buzzes about something, it tends to fly off the shelves.
Zoflora is one of her go-to products as is The Pink Stuff and minky cloths. And it's the latter that has shoppers at B&M in a lather right now, so much so that the popular bargain store is having to ration them!
A lot of that might have to do with the fact that B&M are selling them for the bargain price of just £2.49.
Revealing that they are now in stores nationwide and are being strictly limited to just a few per customer, B&M posted on Facebook "Hinch your home in style with the famous “Minkeh”!!
"We've got them back in stores now, but they're FLYING out - we've had to limit it to THREE per person!
"Who needs to use these?!"
Now if you don't know what a minky cloth is, its online product description reads "The M Cloth Anti-Bacterial Cleaning Pad is dual sided for effective powerful scrubbing, making light work of all cleaning and washing up tasks. "
Recommended for washing up or wiping down, it has been sold for as much as £20 on ebay of late so £2.49 for them at B&M is a real bargain.
You can now buy mugs for people who are obsessed with Zoflora disinfectant
Poundland launches its own version of Mrs Hinch favourite Zoflora with a not so subtle name