Shoppers have praised B&M for stocking greetings cards which support mental health charity Mind.
Twenty pence from the sale of each card, which cost £1.49 each, goes towards the charity with each sale.
The cards were first spotted by a social media user, who posted an image online to spread the news.
Sharing a picture on Twitter, social media user Sarah-Jayne wrote: "What a wonderful thing!! Thank you @bmstores for supporting @MindCharity."
The tweet quickly gained favour with fellow Twitter users, with people rushing to praise B&M for the decision to support Mind Charity.
Speaking to Manchester Evening News, a spokesperson for B&M said: "We are delighted to be helping such a wonderful charity like Mind, we hope that our donation can continue to help their cause and the outstanding work they do."
The cards are available in stores now, and they retail at £1.49 each. There are 6 different card designs available in the range, 3 of those will be in all stores.
For more information on the Mind Charity and the amazing work it does for those with mental health issues, or for help and support, head to the Mind website.
