Scottish football is known for its tradition and few events are anticipated quite like an Ayr United kit launch.
The Honest Men have specialised in turning heads with their racy strip unveilings for a number of years but are continuing to move with the times for their 2019/20 launch.
Former sponsors Bodog had supporters of the Championship side tuning in due to a host of risque images but current sponsors Bitcoin SV have moved things forward as they address the gender balance.
For a second consecutive year,female models have been joined by a male colleague after claims of sexism in the past.
Professional models Charis Lister and Mikael Angesjo, who are also paid in Bitcoin SV, stripped off for the sponsors' traditional bodypaint shoot to show off the new kit.
They say all publicity is good publicity and Ayr have been defiant with their aggressive marketing campaign.
A bit of harmless fun or outdated stereotypes that the Scottish game could do without?
BSV founder and owner of CoinGeek.com, Calvin Ayre, would rather talk about cryptocurrency than the strip Ian McCall's side will be wearing.
He said: "There is an education underway explaining to both the media and everyday folk that BSV is, in fact, the original Bitcoin.
"People have heard of Bitcoin but don’t yet understand that BSV is the only blockchain following Bitcoin’s original design.
"For retailers of all levels and consumers, BSV allows fast global payments with low transaction fees.
"And we are educating big businesses that BSV’s blockchain will massively scale to be the world’s data ledger, and enterprises can run their applications on top of this exciting technology backbone.
"Sponsoring Ayr is a part of this education process but more importantly, as they say in Ayrshire; ‘mon The Honest Men!”
