Popular holiday park group Away Resorts has announced a major £16 million investment as part of an ambitious expansion and renovation programme.
The independent operator is adding a selection of brand new, luxury accommodation at each of its parks, including sea front views, decadent hot tub lodges and accessible rental spaces. Hundreds of caravan bases will also be added, significantly increasing capacity, as well as electric vehicle charging points.
Pool and water sports facilities will be enhanced - with new splash parks, indoor pools and upgraded outdoor pools all part of the plan.
More investment will be made in new restaurant facilities, covered eating areas and extended local and seasonal menus. Other stand out features include the creation of a new high ropes course at Tattershall Lakes, in Lincolnshire.
The cash injection follows a successful year including a 41 per cent increase in bookings, 32 per cent rise in holiday home sales, and the recent acquisition of competitor, Aria Resorts. This makes Away Resorts one of the largest operators in the booming staycation market - providing getaways for more than 750,000 guests a year.
Tim Gibson, director at Away Resorts, said the investment would help them continue to deliver an even better guest experience.
He said: “This has been a fantastic year for the UK staycation market and we want to continue to offer the kind of fantastic accommodation, facilities, experiences and service we have become known for.
"Acquiring Aria Resorts has helped us take a major step forward - now we’re looking to capitalise on that by investing even more into our parks for the 2022 season and beyond.”
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