The boss of JD Wetherspoon has slashed prices on one of its best-selling pints today, saving consumers an average of 20p across the UK.
The company - whose boss is an ardent supporter of Brexit - said the move is an example of how leaving the European Union could benefit consumers.
Of course, we haven't left Europe yet and there's no guarantee prices would fall if we did - but it does mean more than 600 Wetherspoon pubs will start selling pints of Ruddles for £1.69 from Friday - or £1.39 in 36 other branches.
Sadly, elsewhere, pint prices are rising.
The average beer across the country now costs £3.79, according to the makers of the Good Pub Guide. That's 10p dearer than this time last year.
And in the capital, a glass of the foamy brew will set you back a staggering £4.57, up from an average of £4.44 last year.
In Shropshire, however, drinkers in Shropshire will pay just £3.46 on average.
How much will a pint set you back in your local area?
- Shropshire, £3.46
- Herefordshire, £3.48
- Northumbria, £3.52
- Yorkshire, £3.53
- Staffordshire, £3.54
- Worcestershire, £3.56
- Northamptonshire, £3.58
- Derbyshire, £3.58
- Leicestershire, £3.60
- Wales, £3.62
- Cheshire, £3.63
- Cumbria, £3.64
- Dorset, £3.64
- Lincolnshire, £3.65
- Cambridgeshire, £3.65
- Lancashire, £3.65
- Suffolk, £3.70
- Bedfordshire, £3.70
- Somerset, £3.71
- Devon, £3.74
- Wiltshire, £3.76
- Cornwall, £3.79
- Isle of Wight, £3.79
- Norfolk, £3.82
- Gloucestershire, £3.83
- Essex, £3.83
- Warwickshire, £3.88
- Hampshire, £3.89
- Buckinghamshire, £3.91
- Oxfordshire, £3.93
- Berkshire, £3.95
- Nottinghamshire, £3.95
- Kent, £3.96
- Hertfordshire, £3.97
- Sussex, £4.02
- Scotland, £4.03
- Surrey £4.06
- London, £4.57
The annual survey revealed while London was the only place where the average price of beer was over £4 a pint last year, three other areas have joined the expensive drinking club with those supping in Scotland, Surrey and Sussex also paying more than £4.
Brits looking for bargain beer should head for Shropshire, Herefordshire, Northumbria, Yorkshire or Staffordshire which serve the cheapest pints in Britain.
Good Pub Guide editor Fiona Stapley said the 10p a pint price hike would not put off pub-goers.
She said: “People love pubs and they love their beer and on every pub visit, customers come away feeling happier - and that is to do with cheerful, chatty atmosphere and the people they meet in those pubs rather than the effect of the alcohol.”
