Auto Trader has acquired KeeResources for an undisclosed sum.
Founded in 2000, KeeResources is a provider of software solutions, data and services to the automotive industry, including a detailed vehicle taxonomy dataset for new and used cars which Auto Trader uses to power its platform.
Auto Trader CEO-Designate, Nathan Coe, said: “KeeResources has been an integral supplier to Auto Trader, as their unique vehicle taxonomy data underpins much of our core platform.
"Strategically we believe it’s important to own and develop such a valuable data source.”
KeeResources annual revenue and operating profit for the financial year ending December 2018 was £5.5m and £800,000 respectively.
Denis Keenan, CEO of KeeResources, said: “We are extremely proud to have the quality of our systems, data and people recognised by the UK’s largest automotive marketplace.
“Auto Trader has been using our data for some time so joining their wider Group is an exciting opportunity to take our business to the next level.
"KeeResources will continue to operate in the same way that it does today, in both its current office locations, but with the added benefit of having access to Auto Trader’s talent and resources.”
