The rainy season has come early in Indonesia this year, only this time it's not water falling from the sky but bank notes.
Tun Desem Waringin, the Indonesian author of a number of marketing books, decided that the best way to publicise his latest motivational volume was by showering 100m rupiah (£5,452) from the back of a plane.
After being refused permission for his initial plan to shower the cash over the city of Jakarta, Waringin carried out the stunt over Serang, some 45 miles west of the Indonesian capital.
According to AP, random distributions of cash are a tried and tested means of drumming up publicity in a country where millions of people live on an income of less than £1 a day. Around 500 people are said to have collected the cash from Serang and the surrounding jungle.
"It's a little bit crazy, but it's marketing", said Desem Waringin taking off.
Indeed. But having just returned from the rainiest book publicity extravaganza I've ever witnessed, I can't help wishing that the idea might gain favour among some UK authors.
