Overall sales of Australia's national, metropolitan and regional newspapers declined 2.7% in the final quarter of last year compared with the same period in 2009.
But the Audit Bureau of Circulations data shows that some titles defied the downward trend. Examples: the Saturday issue of the Daily Telegraph in Sydney lifted year-on-year sales by 1.5% and the Sunday Age in Melbourne was up 1%.
Among the more dramatic falls was the Australian Financial Review, which dropped by 3.5% on weekdays to just below the 75,000 copies while Saturday sales plunged by 6.8%.
The Australian fell by 1.6% on weekdays and by 3.5% at the weekend.
Of course, circulation figures for print issues have to be seen in the context of improving users of websites. Publishers want to see sales of digital editions to be included in the total circulation figures rather than being listed separately.
Source: The Australian
