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ABC News
ABC News
National
Music & Pop Culture Reporter Mawunyo Gbogbo

Australia's fashion industry mourns Louis Vuitton designer Virgil Abloh

Sammy Benbow's designs blend African prints with more Western styles. (Supplied: Sammy Benbow)

Leading fashion designer Virgil Abloh is being mourned by those who knew him, and those who didn't, but were inspired by who he was, and what he represented. 

Abloh, the menswear designer of Louis Vuitton, died from an aggressive, and rare form of cancer – cardiac angiosarcoma. He was 41.

Australian creator and art director of Le Prime Apparel, Sammy Benbow, told the ABC that Abloh broke down barriers and shattered expectations of how things should be done, paving the way for designers like him.

He was shocked by news of Abloh's death, reflecting on his legacy.

"He was a man with a passion and a drive … and I know he's done a lot. And I know he didn't stop," Benbow said.

Benbow began taking a keen interest in Abloh's work about six years ago, and said Abloh challenged the norm and took himself into a lot of spaces people wouldn't expect him to be in.

Virgil Abloh was revered and admired across the fashion industry. (Reuters: Benoit Tessier)

Abloh's achievements were many. He was Louis Vuitton's first Black artistic director, and was nominated for a Grammy as Art Director for Kanye West and Jay-Z's 2011 album Watch the Throne.

He also founded the brand Off-White, described as defining the grey area between black and white, and putting a spin on high fashion.

Benbow said he also made his mark in the digital space.

"Virgil was one of the first successful people to build a brand mostly on social media," Benbow said.

Benbow started his brand in the Blue Mountains before moving to Marrickville in Sydney's inner west. Born in Lesotho, his designs are inspired by his South African heritage and Australian upbringing.

He strives to combine bold colours and African prints with Western designs.

"I'm a person who lives in both worlds," he said.

"So, I want people who are not from South Africa or Lesotho, where I was born, interested in and comfortable with colours and designs from that place where I'm from, and vice versa."

Sammy Benbow says he was inspired by Virgil Abloh, and shocked to hear of his death. (Supplied: Sammy Benbow)

He said Abloh paved the way for others.

"He meant a lot to people.

"To people of colour, he appeared as a symbol of no fear, strength and, drive … he opened the gateway for people who may have feared that they can't do certain things, or they can't be in certain places. He was just a symbol of bravery."

Alison Veness was friends with Virgil Abloh, and says his loss is being felt worldwide. (Supplied: Alison Veness)

Alison Veness is the Editor of 10 Magazine Australia and Visual Director of Vogue Australia.

She knew Abloh personally, and was shocked and saddened by his death.

Speaking to the ABC, Ms Veness said the entire fashion industry worldwide was mourning his loss, as well as those locally who have met him or know his work.

She said Abloh helped people throughout the industry, particularly Black businesses in the US, and worldwide.

"He was a generous man, and above everything, he used his new-found wealth, I suppose, and his position and his power to good effect.

Ms Veness said Abloh was successful because of his passion, and because he listened to people.

"He listened to kids, what they want," she said.

"He was very tuned in to his own world that he's come from and what people might want. And he brought something new, with his creativity. And that's why he's been successful."

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