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The Guardian - UK
The Guardian - UK
Business
Monkey

Aussies not sweet on Sugar

How can this be? Sir Alan Sugar has proved a major flop in Australia. Surallun's BBC1 version of The Apprentice started screening on the Seven network in the week after the Olympics finished and expectations were high. About 1 million viewers tuned in to see the first episode but by the end of it about half had left, leaving the episode with just 583,000 viewers. The programme will now be shown in a late-night slot. Monkey cannot resist: Surallun, you're fired!

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