From eco-tourism in Malaysia to AI-led theme parks in the UAE, the Arabian Travel Market 2025 spotlighted the shifting priorities of the global tourism industry.
In Dubai, leaders discussed climate resilience, data-driven experiences and investment in regenerative travel. Saudi Arabia’s Aseer region announced over €11 billion in sustainable development, while Abu Dhabi’s Miral emphasised machine learning to enhance visitor engagement.
Destinations from Croatia to the Gulf are embracing smarter infrastructure and greener models. At ATM 2025, the message was clear: future travel must be connected, inclusive and climate-conscious.
