The Atlanta Falcons have a new look—one for each day of the week.
The team unveiled its anticipated new uniforms this morning—ahead of schedule, of course, due to the now-typical leaked photos online—and while this type of release will certainly be met with cheers and jeers, the Falcons fanbase can at least agree that they’ll have options in the closet.
Here’s look at all seven different combinations that we’ll see in 2020.
The team also released a video, which gives fans a better look at the total ensemble—including what appears to be shiny, silvery facemasks…(a la Tampa Bay Buccaneers).
Falcons President, Rich McKay, released a statement on how the organization arrived at the creative juncture:
We took a fan-first approach in gathering feedback and design input and have modernized the look of our team and our brand. Black has been a part of our organization since we took the field in 1966 so we’ve stayed true to our roots and have given our fans and players what they’ve been asking for over many years.
From Morgan Shaw Parker, the Falcons’ chief marketing officer:
This process has been a true reflection of Arthur Blank’s core values — listening and responding to our fans. The city has evolved, our stadium has evolved and we knew it was time to do the same with our brand.
It’s still early in the day, and the social media critiques haven’t hit top speed just yet, so we’ll have to wait a few minutes before the full echo of opinion creates a yay or nay on the ATL’s new look.
One thing is of utmost certainty in the hours, days, nights, that lie ahead: There will be 28-3 jokes, photoshops, and memes as far as the thumb can scroll.
