Yorkshire household products brand Astonish is aiming to lead on green cleaning.
The Bradford business has invested significantly in innovation, finding more sustainable ways to produce products, meet consumer demand and future-proof the business.
It comes as 80 per cent of UK consumers have been found to be looking to buy from businesses who are making a concerted effort to be environmentally friendly.
Read more: £600,000 investment sees Hull firm Bio-D expand to meet demand for green cleaning
Moss & Adams, a personal care brand under the Astonish parent company, uses 100 per cent British recycled plastics for the range’s bottle, while products across the cleaning range are moving to higher recycled content in packaging. Where possible plastic is being replaced, including the brand’s Clean & Revive product use of 80 per cent paper packaging.
The company has also just launched a new range of refillable disinfectant trigger sprays.
Using fragrances with natural extracts and essential oils, they can be refilled and reused with Astonish Concentrated Disinfectant, diluted with tap water.
Chief executive Howard Moss said: “As a brand, Astonish has always been an industry leader. For over 50 years we’ve been pioneering new practices, developing unique products and ensuring our brand values and standards remain high. Now, more than ever it’s so important that our business champions environmental and ethical practices to protect our planet long term.”
From a new £20 million base in West Yorkshire, an 80-strong team within the second-generation family business ships goods across the UK and into 30 global markets.
