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Wales Online
Wales Online
National
PA reporters & Lorna Hughes

Asos to repay furlough cash after surge in lockdown sales

Online retailer Asos says it will pay furlough cash to the government after sales jumped with purchases of "lockdown products".

The firm says it saw increased demand for products including loungewear and skincare from housebound shoppers.

Customers returned significantly fewer clothes as people stayed at home.

Total sales jumped 10% to £1 billion in the four months to the end of June, it told investors on Wednesday.

The increase in sales was driven by increased warehouse capacity, more demand and the reduction in returns.

Asos said UK sales fell 1% over the period but it was boosted by a 22% growth in revenue across its EU regions.

It said it remains “cautious” of demand in the short to medium-term amid “the backdrop of continued social distancing, ongoing restrictions of events and an uncertain economic outlook”.

Chief executive Nick Beighton said: “This has been a tough time for all businesses, but we have remained focused on doing the right thing for our people and our customers and making sure that we emerge from the current crisis as a stronger and better organisation.

“We have learnt a lot and adapted quickly, and Asos finishes the period with improved underlying profitability.

“While we remain cautious about the consumer impact of Covid-19 looking forward, we are on track to deliver strong year-on-year profit growth and to return to positive free cash flow for the full-year.”

William Ryder, equity analyst at Hargreaves Lansdown, said: “Asos customers have adapted to lockdown life by buying fewer dresses and more casual and active clothes.

“This has allowed the group to keep selling but has come at the cost of gross margins and growth has only really shone in regions where the lockdown has been relaxed.

“Costs have also risen as warehouses were adapted for social distancing, but overall Asos expects profitability to rise as marketing and promotional activity continues to be cut.”

Shares in Asos were 3.8% higher at 3,500p in early trading on Wednesday.

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