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Manchester Evening News
Manchester Evening News
Entertainment
Luke Matthews & Rachel Pugh

ASOS' new £9 t-shirt design has seriously confused shoppers

In the world of online clothes shopping, these days you can find pretty much anything you want.

But sometimes shoppers are left confused by some of the more 'left field' designs, and one of ASOS' t-shirts is one of those baffling items.

The £9 men's t-shirt went viral after one confused shopper shared a picture of it on Twitter - and people couldn't really work out the design.

According to the Mirror, the image popped up as a sponsored post for Twitter user  @Harrisonjbrock, advertising the clothing brand's 'ASOS DESIGN t-shirt in navy scuba with cut-out'.

Photos show a fitted t-shirt with two gaping holes in each side, exposing the model's midriff and a large tattoo on his rib cage, with the description stating it's made from 'lightweight, scuba-style fabric'.

The advert came with the message: "A little bit of you? We thought so..." along with three clapping emojis, as Harrison commented: "ASOS I really cannot stress enough how much this is NOT a bit of me."

The tweet has gained more than 54,000 likes and 2,200 retweets, catching the attention of ASOS, which replied to say: "It's a gap in the market."

Others on social media were less sure there was much of a calling for the t-shirt, as one commented: "Sure, because who else would want their left love handle hanging out of a hole in a shirt?"

A second said: "Cheese through a cheese grater sis... Who are the people buying these."

Another added: "Want to show off your love handles!? We've got you'."

ASOS' new £9 t-shirt design has seriously confused shoppers (Intu)

But some loved the look, arguing: "Why, that's cute if you got tattoos? I think that part's sexy af in men, so why not show it? Women get to show their belly/midriff too - and no, you don't have to be skinny."

The t-shirt now appears to have been removed from the ASOS website, so if you wanted to bag yourself one, you may have to cut some holes out of your favourite top. Sorry.

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