Asda has launched a £5 premium meal deal line across the UK, which includes 17 new mains.
The meals, which were rolled out on Monday, are part of the chain’s “Exceptional” range and include a chicken parmigiana, beef birria wrap, chicken caesar salad, and mozzarella and pesto pasta salad.
For £5, the new deal undercuts rival supermarket giants, including Tesco and Sainsbury’s, who price their premium meal deals for up to £6.
The new range follows the launch of Asda’s meal deals in September last year, when it began offering customers a main, snack and drink for £3.74.
For a standard meal deal, customers can choose from 132 mains, 336 snacks, and 222 drinks.
The premium meal deal is offered at supermarkets across the country, including express stores, and is priced the same for members and non-members.
Other items launched on Monday included a prosciutto cotto and milano salami focaccia sandwich, a steak and onion chutney sandwich, a New York deli sandwich, a chicken katsu dragon roll, a spicy prawn dragon roll, as well as YO! Sushi products.
It is priced slightly lower than premium meal deals at other major supermarkets. A Tesco premium meal costs £5.50 with a Clubcard £5.50 and £6 without. A premium meal deal at Sainsbury’s costs £5.50.
At the Co-op, members pay £5.50, while non-members pay £6.
Money-saving blogger Alasdair Baker, who runs The Penny Pincher blog, said shoppers could save a decent amount of money by opting for an Asda meal deal.
“You're saving 50p compared to Tesco Clubcard holders, and 50p to £1 if you're not a member elsewhere. That might not sound massive, but it adds up if you're buying lunch regularly.
“Over a working month (roughly 20 lunch days), that's £10 to £20 back in your pocket,” he added.
