Supermarket giant Asda is trialling its first loyalty scheme in 16 stores.
The chain said that the scheme is still in the test phase of its new loyalty initiative, with no rollouts to further stores announced yet.
The pilot - at first just available to Asda staff - is now available to shoppers in 16 stores across the West Midlands and West Yorkshire.
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To recieve the perks, shoppers must first sign download and sign up to the new Asda Rewards app.
Once registered, there are two ways to build cash rewards - either by buying a Star Product or completing personalised in-app shopping missions.
The shopping missions are based around certain groups of products, for example, Asda said shoppers can buy five fruit and veg items to be rewarded £1 into their cashpot.
Another reward could see customers spend £15 on pet products to get £3 back.
Asda says there will be hundreds of Star Products that can be purchased to build up money on the app and they'll be labelled as such in stores. The app will also tell you which qualifying products you need to buy.
Asda is one of the few major grocers that doesn't offer an all year round food-based loyalty scheme for its shoppers, although it does have a scheme called George Rewards, which gives points for spending on homeware and clothing, as well as a Christmas savings card.
Tesco launched its Clubcard in 1995, while Sainsbury’s customers can collect points using Nectar.
Matt Mclellan, vice president customer proposition and planning, said: “We know our customers want the best possible value when shopping with us, especially as household budgets become stretched.
“Our Asda Rewards trial rewards our loyal customers with pounds not points for buying the products they love.
“We hope that our customers will enjoy building up their cash pot during the trial and spending it on whatever they like in store – or saving it for the all-important Christmas shop.”
