Supermarket chain Asda is to offer free nappies for all premature babies from its in-store pharmacies in a partnership with Pampers. The partnership is a first for a UK retailer, with nappies for babies born pre-term previously only being available in hospitals or from healthcare providers.
Parents can pick the nappies up from 254 in-store pharmacies. Around one in 13 babies are born pre-term, with 60,000 babies each year requiring specialist care and smaller size nappies. Pampers' Preemie Protection Nappies are its smallest nappy — up to three times smaller than a regular new-born nappy. They come in sizes for babies weighing less than 1.1lb up to 4lb.
The nappies have been designed in collaboration with neonatal nurses for delicate skin and intend to minimise disruption and irritation during nappy changing. They have end-to-end absorbency to prevent leakage and the nappy liner pulls wetness and runny mess away from the baby’s skin.
Faisal Tuddy, Asda’s Superintendent Pharmacist, said: “By offering these nappies free to new parents from our 254 Asda pharmacies, those early weeks with a premature baby are made slightly easier. Within our in-store pharmacies, customers can also speak to trained professionals for healthcare advice relating to baby and parent.”
Nicole Hallak, Brand Director, Pampers UK & Ireland added: “This partnership allows all UK parents to access quality nappies with our trusted Pampers promise for their precious little ones.”
Pampers works with long-term partner Bliss to support parents with their premature or sick babies, For more information and advice, see https://www.bliss.org.uk/ or call 020 7378 1122.
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