Asda is bringing in a new sustainable clothing line in stores nationwide - including some in the North East - following a trial last year.
The retailer says the collection will bring a new lease of life to second-hand clothing from this month – with 10 supermarkets already stocking the range.
In partnership with vintage fashion wholesaler Preloved Vintage Wholesale, the concept will allow customers to buy vintage, retro and second-hand branded pieces that have been restored and rescued from landfill.
A total of 50 stores will stock the range, following a trial in Leeds last October. This includes outlets in the North East, London, Bristol, Birmingham, Edinburgh and Brighton.
The move is part of the retailer’s George for Good commitment to drive down textile waste, reports The Mirror.
Mel Wilson, who heads up sustainable sourcing at Asda, said: "We know that sustainable fashion is something that’s really important to our customers and colleagues.
"They're passionate about us encouraging everyone in the UK to think about the issues of waste and how we can make fashion and textiles more circular, so that we really can reduce the number of garments that go into landfill."
Steve Lynam, at Preloved Vintage Kilo, said he hopes the collection will bring sustainable fashion to the mainstream.
"Our Partnership with George at Asda is one that we are extremely proud of. In a world where we are becoming more environmentally conscious this partnership will help bring sustainable fashion to the mainstream which is something as a business we strive for in everything we do," he said.
"The more people that buy into the circular economy and shop Vintage & Retro the bigger impact we will have on climate change.
"As a business we have saved over 800 tonnes of clothing going to landfill and with the growth of our partnership that is set to increase dramatically."
George recently also announced the launch of its Take Back scheme, which encourages customers to bring back their unwanted garments to store. Customers who do so get a 10% off George voucher in return.
10 branches where you can now find the collection
Byker, Newcastle Upon Tyne
Edinburgh, Scotland
Boldon, North East
Govan, Glasgow, Scotland
Leicester
Longwell Green, Bristol
Brighton, Marina
Bedminster, Bristol
Eastleigh, Hamsphire
Middleton, Leeds
Asda stores to launch vintage concessions by early summer
Park Royal New
Wembley
Slough
Isle of Dog
Old Kent Road
Barking
Hounslow
Hayes
Colindale
Roehampton
Cambridge
Humle
Ashton
Trafford Park
Longsight
Preston Fulwood
Portsmouth
Southhampton
Ipswich Stoke Park
Nottingham
West Bridgeford
Hyson Green
Halesowen
Great Bridge
Coventry Abbey Park
Coventry Supercentre
West Dundee
Sheffield Supercentre
Sheffield Mosbrough
Shrewsbury
Cheltenham
Swansea
Cardiff Supercentre
Pentwyn
Liverpool Sefton
Liverpool Bootle
Asda Living Lincoln
Asda Pudsey
Asda Killingbeck
York
Asda Living Belfast
Gateshead
