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Daily Mirror
Daily Mirror
Business
James Andrews

Asda to donate one million meals to those in need before Christmas - how it will work

Supermarket giant Asda is to donate one million meals before Christmas to support vulnerable people across the UK.

The initiative will see meals given to food banks, charities and community groups over the festive season.

Asda said the move is on top of the work it already does with FareShare and the Trussell Trust through its Fight Hunger Create Change programme, which has seen millions of meals donated.

Asda is also asking customers to help by donating to supermarket food collection trolleys, which will be distributed to local foodbanks.

The food will be distributed through charities (Getty)

Asda's chief customer officer, Anna-Maree Shaw, said: "We understand that for people in vulnerable circumstances Christmas can be an extremely stressful time of year, which is why we are pleased to be able to do our bit to help out.

"We know that before Christmas, food banks and charities see an increase in demand and this year it is likely to be greater than ever."

Asda is the latest in a long line of companies stepping up to help those in need this Christmas.

Last month McDonald's also announced it was giving away a million meals to those in need by the end of the year.

John Lewis is also getting involved, saying profits from the sale of merchandise from its new Christmas advert will be donated to FareShare and Home-Start charities.

Co-op also announced it will be donating £1.5 million worth of food to FareShare earlier in the year.

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