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Daily Mirror
Daily Mirror
Rachel Pugh & Julia Banim

Asda sparks backlash over model's underwear photos as some say they're a 'bad fit'

As every woman knows, having a well-fitting and comfortable underwear set is just as important as choosing eye-catching colours or lacy details. After all, you're never going to feel like your most attractive self if you're constantly aware of your knickers being too loose or too tight.

In a recent picture uploaded to the Instagram account for Asda's clothing range, George at Asda, plus-size model Olivia Campbell could be seen advertising the supermarket giant's pink and green lace sets.

The non-padded lace bras are currently being sold in a two-pack online for £14 and come in various sizes.

The model looked beautiful in the snaps, however, as previously reported by Manchester Evening News, a number of shoppers feel that the set is poorly fitted, and doesn't do Olivia justice.

Some feel Olivia deserves "more respect" (@georgeatasda/Instagram)
Olivia appeared happy with the shoot, stating that she feels like "the ultimate boss babe" (@georgeatasda/Instagram)

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The post in question, captioned "Gorgeous gorgeous girls, wear basics that make them feel amazing", features two pictures of Olivia, who can be seen beaming ear-to-ear.

However, not all followers were quite so pleased with the post.

One person wrote: "It would be helpful if they were properly fitting items. I’m all for curvy models and she’s gorgeous but those pieces do not fit her properly".

A second commented: "Listen, George... I'm that girl's size, she's beautiful and deserves more respect than to be made to wear panties that would slice your hoohar into two! I would not be comfortable in those and I would not feel sexy!"

Meanwhile, a third person remarked that, although it was "brilliant" that the supermarket is using plus size models, they should "at least dress them in clothes that fit.", adding "that bra is such a bad fit and as for those knickers...cheese wire springs to mind".

ASDA has since responded to the online criticism (Getty Images)

However, others took issue with the criticism, with another shopper remarking: "The knickers fit... this is just what our fat bodies look like when we wear high leg knickers the same way everyone else does on social media".

They added that the negativity in the comment section shows "exactly why we need to normalise fat bodies by increasing representation everywhere".

Olivia herself appeared quite happy with the undies, sharing the photos on her own Instagram account while declaring: "I am feeling fabulous today!

"George at ASDA have released three empower poses. And I was the lucky babe that got to try on all their lovely lingerie and show you my favourite, which is the Flamingo pose. Now I feel like the ultimate boss babe".

In a statement given to the Manchester Evening News, an ASDA spokesperson said: “The new George lingerie campaign highlights a positive message around both diversity and inclusion.

"We strongly believe that people from all walks of life should be represented equally and do not tolerate abusive comments directed towards any group of people including those featured on our social media channels".

Do you have a story to share? We pay for stories. Email us at julia.banim@reachplc.com

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