George at Asda shoppers took to social media to praise a £55 coat that can be worn four different ways.
Fans of the budget supermarket chain flooded Asda's Instagram account to gush over the 'amazing' new winter coat.
The budget-friendly brand is popular with shoppers for its on-trend fashion, homeware, accessories and more, reports Liverpool Echo.
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To its 692k followers, George shared a video showcasing its new Rebalance Black Longline Padded Multi-functional Coat.
Alongside footage of the new coat, George at Asda wrote: “Introducing: the coat your wardrobe needs @charlottebuttrick Shop rebalance online and in-store NOW!”.
Shoppers were impressed with the coat, which can be unzipped and worn multiple ways, including as a jacket and gilet. The Rebalance Black Longline Padded Multi-functional Coat is priced at £55.
George's video amassed hundreds of likes, and more than 110k views.
Shoppers shared their thoughts in the comments section.
One person said: “I need one!!!” and a second wrote: “what a fab coat !!”
A third added: “omg i love it, that’s amazing”
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A fourth shopper said: “omg!!! I need it hahaha”
A fifth wrote: “well isn’t this a good idea” and a sixth added: “Ok I need one”.
Another said: “this is genius”.
You can find your nearest Asda store here .
