ASDA has been hit with complaints from shoppers after it shared an image of a plus-size model in a bra and pants which 'don't fit.'
The supermarket giant posted a photo to Instagram of plus-size model Oliva Campbell sporting a pink lacy lingerie set.
But while Olivia is clearly incredibly beautiful - and has a great body to match - some shoppers were more concerned the bra looks "too big on her" and briefs appear uncomfortable.
Also read: Primark's £12 heeled sandals give excited fans a taste of nostalgia
As MEN reports, jdbem slammed: "no no no no - it's lovely lingerie but it just does not fit this beautiful girl !! Please dress your models in sizes that actually fit, look at the bra ??? It must be so uncomfortable and as for the briefs, good god"
judygirl1958 said: "The bra is too big on her."
jackiejrhadley said: "Can’t imagine what sort of VPL you might get with those knickers."
gemmahoward87 wrote: "Yeah great but it doesn't fit!!"
Olivia describes herself as a 'baddie with a belly' who is 'here to help you fall in love with yourself', and often posts pictures of herself looking absolutely insane in lingerie on Instagram.
While the fashion police were out in full force, Olivia says that she 'can't recommend the set enough'.
ASDA said: "The new George lingerie campaign highlights a positive message around both diversity and inclusion. We strongly believe that people from all walks of life should be represented equally and do not tolerate abusive comments directed towards any group of people including those featured on our social media channels.”
Want our best stories with fewer ads and alerts when the biggest news stories drop? Download our app on iPhone or Android
READ MORE: Toys 'R' Us to reappear on the high street 'within months' four years after collapse
READ MORE: Primark x Greggs range listed on eBay for triple the price after selling out in hours
ALSO READ: B&M in Bristol is bringing Barbie and Hot Wheels for half-term event
