Asda has been hit with complaints from shoppers after posting an image of a plus-size model wearing underwear that people say is 'too small', and 'doesn't fit'.
Asda works with plus-size model Olivia Campbell to show off its lingerie products on Instagram.
Olivia describes herself as a 'baddie with a belly' who is 'here to help you fall in love with yourself', and often posts pictures of herself on Instagram, M.E.N reports.
But some shoppers were more concerned with the Asda lingerie she was seen modelling on the social media site.
jdbem slammed: "no no no no - it's lovely lingerie but it just does not fit this beautiful girl !! Please dress your models in sizes that actually fit, look at the bra ??? It must be so uncomfortable and as for the briefs, good god"
judygirl1958 said: "The bra is too big on her."
jackiejrhadley said: "Can’t imagine what sort of VPL you might get with those knickers."
gemmahoward87 wrote: "Yeah great but it doesn't fit!!"
While the fashion police were out in force, Olivia, who actually wore the lingerie herself, says that she 'can't recommend the set enough'.
Asda said: "“The new George lingerie campaign highlights a positive message around both diversity and inclusion. We strongly believe that people from all walks of life should be represented equally and do not tolerate abusive comments directed towards any group of people including those featured on our social media channels.”
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