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Liverpool Echo
Liverpool Echo
Entertainment
Victoria Chessum & Amy Browne & Victoria Chessum

Asda's response to new rule on wearing face masks in shops and supermarkets

Wearing a face mask in shops and supermarkets will become compulsory in England from July 24.

People will be required to wear masks in stores or in enclosed places where social distancing isn’t possible, the government is to announce.

Shop workers will be asked to encourage the policy and those who fail to comply could be fined £100 by police.

Yesterday, Asda CEO Roger Burnley sent a message to customers saying its stores will “respect the guidelines”, reports KentLive .

He said: "As people gradually return to their pre-Covid routines, we are starting to see more regular shopping patterns, which means stores are easy to access throughout the day.

"However, keeping customers and colleagues safe has been our number one priority throughout lockdown and our commitment to safety remains unchanged as social distancing measures are gradually eased.

"Parts of the UK are also now refining their safety measures to protect our health – be that new social distancing guidelines in England and Northern Ireland, or the compulsory wearing of face coverings in shops in Scotland.

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"And as these new changes are implemented, I want to reassure all our customers – no matter where you shop with us – that we will respect the guidelines."

Mr Burnley said Asda was prepared to toughen up safety measures in selected stores in the event of any local lockdown.

He said: “We will continue to prioritise safety and hygiene in our stores, with screens, sanitiser spray and increased cleaning of high traffic areas– to give you additional reassurance.

"Should we need to implement stronger measures in particular areas due to localised lockdowns we have the capability to quickly do this.

He added: "Whether it’s as colleagues or communities, we have all shown what an impact we can have when we come together and look after each other.

"And whilst I’m sure we all look forward to a time when Covid is no longer such a part of our lives,

"I for one want to retain that spirit of support and community and assure you that Asda will continue to do the right things for our customers.

"Finally, as we emerge from lockdown, I want to take a moment to recognise the selfless work of the NHS and other key workers, who have done so much to keep us all safe."

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