It's no secret that shoppers attempting to secure online delivery slots from UK supermarkets during lockdown have struggled to do so - leaving many of the most vulnerable without essentials as they are unable to leave their homes.
Despite the supermarket giant increasing the number of delivery slots available, Asda customers have been amongst those affected, and have faced lengthy online queues in a battle to secure themselves a spot.
Now the supermarket has taken matters in its own hands, and has introduced a priority pass specifically for the most vulnerable - making it easier for those who struggle most to secure themselves a delivery slot ahead of more able customers.
A statement on Asda's social media sites reads: "The government has identified a number of people who are extremely vulnerable during this time.
"They have now shared this information with us and we’ll be doing all we can to make sure these customers get what they need while they stay safe at home.
"We will provide them with a free Asda Priority Pass, which gives them access to new home delivery slots, the option to book a recurring delivery slot for peace of mind, and free delivery. We have begun reaching out to these customers to let them know what to do next."
