Shoppers are going crazy over a liquid talcum powder by Asda which many are haling as a "miracle" cure for irritated skin.
As sunseekers don their skimpiest clothes to keep cool and get a suntan, those tight micro-shorts and figure-hugging briefs can pose problems of their own.
Among them is chafing where sweaty skin rubs together and creates sore and irritated skin, usually on the thighs.
But a new Asda 'miracle cream' could help end the misery of chafing forever, according to OK!
And it costs just 87p, reports BirminghamLive.
Asda's Little Angels liquid talc is specifically escribed as helping to "prevent chapping."
One fan of the product commented: "The chub rub ends NOW."
Another wrote: "Fellow thick thighed queens who suffer from the old chub rub: liquid talc from the baby aisle in Asda. You’re welcome."
And a third added: "To gals with thiccccc thighs in this hot weather (much like myself, hell yeah) I discovered liquid talc the other day and it has changed my life."
When The Saturdays singer and TV presenter Rochelle Humes asked fans what they do when their legs rub together, a fan responded: “Use @asda little angels liquid talc, 87p spent wisely honestly!!”
And it’s not just the leg chafing that’s being helped by the product.
"I can highly recommend Asda’s Little Angels liquid talc for the underboob shelf," another fan added.
ASDA's product description reads: "Caring for baby Our Little Angels Liquid Talc has been specially formulated with all your baby's needs in mind.
"This gentle formulation applies like a lotion and dries to a light, talc like powder to absorb excess moisture and to help prevent chapping.
"It is paraben free, hypoallergenic, dermatologically tested and paediatrician approved ensuring it's just right for your little angels – and the rest of the family too."
