Asda has become the first UK supermarket to design a clothing range for children with specific or sensory-sensitive needs, including autism.
The new Easy On Easy Wear range by George at Asda was created after a poll discovered 80 per cent of parents of children with additional needs found it difficult to get them dressed.
The budget retailer says it has undertaken extensive research with customers and charities to ensure the clothing is suitable.
Asda found that nine out of 10 parents say they get ‘distressed or upset’ when trying to either dress their children or watch them do so themselves.
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The research revealed with traditional clothing, it takes nearly twice as long for children with specific needs to get dressed.
Often school uniforms are designed with the neuro-typical child in mind.
However, design elements such as tight necklines, itchy labels, uncomfortable fabrics, and non-elasticated cuffs can cause difficulties for children with conditions such as autism.
Asda says its new Easy On Easy Wear Range aims to make getting dressed quicker and easier with designs such as buttons with easy close fastenings, softer thread on seams, elasticated waistbands, and care instructions printed on fabric instead of labels.
Tom Purser, of the National Autistic Society, welcomed the launch. He said: "Simple changes such as removing scratchy labels make an enormous difference."
He called for more retailers to follow in Asda's footsteps and help Britain's 120,000 school age children with autism.
