Asda reveals the locations of 28 new convenience stores

By Levi Winchester & Rachel Hains

Asda has revealed the 28 places where it will open petrol station convenience stores this year.

According to the Mirror, Asda has already opened five of these forecourt convenience stores as part of a successful trial. The 28 new sites will take the total number to 33.

“Looking ahead to the rest of the year, the first phase of the rollout of Asda On the Move is an exciting next step for the business," said John Fallon, Asda’s chief finance officer, "enabling us to supply a new convenience store offer, complementing our other store formats.”

The “On the Move” rollout will begin next month, in Knowsley, Crewe, Skelmersdale and Holtspur.

A full list of locations can be found at the bottom of this article.

Each site will be up to 3,000 square foot in size and stock up to 2,500 products, including a selection of Asda’s premium ‘Extra Special’ range.

It will also stock a more extensive range of fresh produce and chilled lines than is traditionally found on fuel forecourts.

Other food offerings from EG Group partner brands include Greggs and Subway.

Asda also reported a 0.7% drop in like-for-like sales between April and June - reflecting what it called the exceptional sales levels seen during lockdown last year.

The supermarket said that like-for-like sales rose by 3.1% compared to pre-pandemic sales figures from two years ago.

Mohsin Issa CBE and Zuber Issa CBE said: “Our plans to rollout Asda On the Move will bring Asda to new customers, enabling them to pick up food-to-go, essentials for an evening meal, or treat themselves to premium Extra Special products.

“We continue to see significant opportunities to drive innovation across the business and we look forward to working with the Asda team to execute our growth strategy.”

John Fallon, Asda’s chief finance officer, said: “As customers responded to the gradual easing of social distancing restrictions, we inevitably saw sales soften compared to the exceptional lockdown-driven demand experienced during the first quarter.

“Nevertheless, the continued resilience our business has been demonstrated in the positive like-for-like sales growth compared with the same period in 2019."

Where is Asda opening 'On the Move' petrol station stores?

Here is the list of 28 places where Asda will open "On the Move" petrol station convenience stores this year:

  • Knowsley Earlsfield
  • Crewe Bastford West
  • Newtown
  • Holtspur
  • Beacon 62
  • Denham
  • Clockhouse
  • Dacorum
  • Lytton Way
  • Adams Corner
  • Elstree Hill
  • Sandy Lodge
  • Thame
  • Ermont Way
  • Bicester
  • Heathrow North
  • Kingswood
  • Hall Park
  • Hogs Back
  • Tongham
  • Gateway
  • Corby
  • Armada
  • Sheepcot
  • Hartlebury
  • Maghull
  • Holt Road
  • Dunball

Asda has already opened "On the Move" sites in these five locations:

  • Ashby
  • Leamore
  • Primley
  • Cannock
  • Pinvin

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