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Liverpool Echo
Liverpool Echo
Entertainment
Kate Lally & Rachel Pugh

Asda praised for using 'beautiful unfiltered' mum with stretchmarks to model underwear

George at Asda fans have rushed to commend the brand for using a "real" woman to model its latest underwear set.

The supermarket chain teamed up with mum-of-two Brunna Teixiera to advertise its new Entice lingerie set.

Available in sizes 6-22, the lacy purple three-piece set consists of a an embroidered bra, with high waisted knickers and suspender, reports MEN.

READ MORE: Fans 'gutted' as gig promoter goes bust and cancels John Bishop and Jason Manford shows

Sharing an image of Brunna wearing the set on its Instagram page, George at Asda said: "There's just something special about a matching set".

Brunna has been tagged in the post, and her Instagram bio says: "Self love is the best type of love".

Shoppers were quick to comment on George's choice of model.

louisepentland said: "Oh hello to this beautiful unfiltered body".

kellyjaylp said: "When you can see yourself in a photograph and relate, I feel seen!"

jay_louise95 said: "Finally a lingerie set that shows what I’d typically look like".

tree_9295 said: "Well done George for setting real standards in this industry full of fake perfection. Let's hope other clothing brands follow in the real world footsteps!"

georgiecroftox said: "This is actually my belly after having a kid! Love this colour".

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