George at Asda fans have rushed to commend the brand for using a "real" woman to model its latest underwear set.
The supermarket chain teamed up with mum-of-two Brunna Teixiera to advertise its new Entice lingerie set.
Available in sizes 6-22, the lacy purple three-piece set consists of a an embroidered bra, with high waisted knickers and suspender, reports MEN.
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Sharing an image of Brunna wearing the set on its Instagram page, George at Asda said: "There's just something special about a matching set".
Brunna has been tagged in the post, and her Instagram bio says: "Self love is the best type of love".
Shoppers were quick to comment on George's choice of model.
louisepentland said: "Oh hello to this beautiful unfiltered body".
kellyjaylp said: "When you can see yourself in a photograph and relate, I feel seen!"
jay_louise95 said: "Finally a lingerie set that shows what I’d typically look like".
tree_9295 said: "Well done George for setting real standards in this industry full of fake perfection. Let's hope other clothing brands follow in the real world footsteps!"
georgiecroftox said: "This is actually my belly after having a kid! Love this colour".
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