Supermarket giant ASDA has been praised online for changing the name of one of its aisles.
A period charity has welcomed the news that the supermarket switched their 'feminine hygiene' aisle to 'period products'.
As ExaminerLive reports, some charity organisations have criticised the term 'feminine hygiene' or sanitary hygiene' arguing that these words imply that menstruation in dirty.
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The term 'hygiene' has now been labelled as outdated and there have been pushed to change the language in supermarkets and stores.
Charities and organisations across the UK including Period Poverty, Bloody Good Period and Hey Girls, have been fighting to end the stigma around periods and with steps to make products more accessible, they want to stop the periods from being a taboo subject.
Now ASDA appears to be leading the way after one charity spotted that it changed the name of its aisles. Period charity Binti International showed a picture of the new aisle that has been labelled 'period products'.
They said: "Thank you and a massive shout out to Asda for leading the way in changing the language around menstruation.
"Sanitary hygiene or feminine hygiene suggests menstrual products are for something dirty.
"Time to change the language. Smash shame."
Praise flooded in with @timpbmusic responding: "Such common sense. I love it. I can't believe anyone in sound mind would find this objectionable."
Another charity Periods Matter tweeted : "Well done Asda! It may seem like a small thing to change the name of your aisle from 'feminine hygiene' to 'period products' but we know it will make a difference to individuals who often feel excluded from menstruation conversation".
The official Twitter for The Royal College of Obstetricians and Gynaecologists (RCOG) issued praise too, writing: "We welcome Asda's move away from the term 'hygiene' when talking about period products.
"Periods are not dirty or unhygienic, they are normal and natural and we would urge more retailers to do the same."
