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Asda loyalty scheme launched nationwide – how it compares to other supermarket schemes

With the UK in the midst of a Cost of Living crisis, Asda has launched its first-ever loyalty scheme nationwide. It follows a successful trial of it by the supermarket giant which will see it introducing Asda Rewards across the country.

In order to access it, customers will first need to download the Asda Rewards app and create an account. This can be done from Apple App Store and Google Play store.

Every time a customer shops online or instore, they will be credited with Asda Pounds by scanning the barcode or logging into their account at checkout, reports the Mirror. These Asda Pounds will accumulate into a Cashpot where the balance can be converted into vouchers to spend with the supermarket.

READ MORE: Asda and Lidl join other major supermarkets in banning disposable barbecues due to safety fears

Shoppers can also add to this Cashpot through missions and Star Products. Different missions will regularly be added to the app, ranging from buying a certain number of products from a particular department, to spending a minimum amount over multiple visits.

Examples of these include:

  • Spend £50 by September 30 to earn £1.50

  • Buy five health and beauty products by 24 August to earn £2 B

  • Buy ten packets or pieces of fruit and veg by 24 August to earn £1.50

Supermarket giant Asda launches loyalty scheme (Reach plc)

Meanwhile Star Products are attached to specific products - a mix of branded and Asda own-brand - for reward bonuses where you receive an instant Cashpot boost equivalent to 10% of the product’s price.

Customers can see a full list of the Star Products in the dedicated section of the Asda Rewards app, but they're also marked when you're shopping online at Asda.com.

These allow you different deals on a range of items. Some examples from today include:

  • £2.50 on a 12-pack of Andrex toilet roll

  • 10% back on a two-pack of McVitie's milk chocolate digestives

  • 10% back on Asda's battered crispy fish strips

There may also be an option to convert some of the Cashpot balance in a Boost voucher, which will increase its value by a certain percentage.

Shoppers can accumulate Asda Pounds that can be turned into vouchers (Aaron Chown/PA Wire)

Supermarket loyalty schemes compared

Tesco Clubcard

Tesco shoppers earn one point for every £1 spent in store or online through its Clubcard scheme. You can also get one point for every £2 spent on fuel.

These points can then be turned into vouchers for money off food or other partner schemes.

You'll need a minimum of 150 points, which is worth £1.50 as a voucher.

The supermarket has over 100 reward partners where the value is boosted by to three times that of stores and petrol stations.

This means that a £10 voucher could be turned into £30 with a number of partners.

This includes brands such as: Pizza Express, Cineworld, Disney +, Hotel.com, Virgin Atlantic Flying Club, English Heritage, the RAC and Chef & Brewer pub chain.

Clubcard holders also get cheaper prices on some items compared to those without the loyalty card.

Sainsbury's Nectar Card

Shoppers earn points when they spend money at Sainsbury’s stores and its petrol stations, as well as other retailers such as eBay.

You get one Nectar point for every £1 spent in Sainsbury’s store, or you get one Nectar point for every litre of fuel purchased in its fuel stations.

At most of Nectar’s online partner stores, you'll collect two points for each £1 you spend. One Nectar Card point is then worth 0.5p, so you need 200 Nectar points to save £1 to spend.

Once you have enough points you can turn them into vouchers to buy your next food shop at Sainsbury's or to buy things such as plane tickets at Expedia, train tickets from Eurostar or cinema tickets for Vue cinemas.

My Morrisons

My Morrisons was launched in 2016. While it originally worked in a similar way to Tesco and Sainsbury’s point schemes, the system was overhauled and since May 2021 shoppers receive digital coupons.

So rather than earning on your shopping, you'll get "personalised offers" and coupons to get money off your groceries.

Lidl Plus

In September 2020, the budget supermarket Lidl launched a loyalty app where shoppers can find discounts on groceries, Sky bills and cinema tickets.

The supermarket does not offer an online shopping service so the system requires you to scan your card in store. Much like the other systems, spending money at the supermarket will earn you points which can become vouchers.

The vouchers expire within seven days of being issued. You'll get a £2 coupon when you spend £100 in store a month, or a £10 coupon when you spend £200 in store a month.

Another perk is that you get a free in-store bakery item when you spend £50 in a month. Each time you scan the loyalty card, there's also a one in five chance of winning a prize with a digital scratch card- these range from 25p to £20 off your weekly shop.

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