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Daily Mirror
Daily Mirror
Business
Harriet Flook

Asda launches three new neon sweet gins for summer

Looking for a new summer tipple? Asda's got just the thing. It's launching three new gins inspired by popular sweets.

The three new gins include Extra Special Lemon Sherbet Gin, Extra Special Pear Drop Gin and Extra Special Parma Violet Gin and are priced at £18 a pop.

What's more these three gins come in bright, glittery colours so are sure to impress at any summer barbecue over the next month or so. They're available now in-store and online nationwide.

The new gins follow the success of Asda’s Extra Special Raspberry & Rose Gin Liqueur earlier this year, which sold-out in stores across the country.

The gins come with shimmers, glitters, and bright colours which come alive when you add tonic water.

Ed Sowerby, Asda spirits product manager, comments “Novelty, quality gins have become a summer must-have for customers looking to entertain with flair and flavour. Working closely with our suppliers, we’ve created a range of gins which are both glitzy and gorgeous to look at, but also deliver popular flavours the nation knows and loves.”

If that wasn't enough, Asda has worked with mixology experts to create a series of Extra Special tonics and mixers, the new range includes:

Sarah Flood, Asda soft drink product developer, comments: “When it comes to creating G&Ts at home, the mixer is just as important as the gin. To help customers make delicious perfect serves this summer, our new range of mixers are expertly matched with the new range, providing customers with everything they need for a sweet summer.”

If you need a hand looking to create perfect G&Ts at home, Asda has also introduced ‘Gin Wheel’ guides in-store, helping customers match their favourite gins with the new range of tonics.

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