Asda has launched a rival to M&S's Colin The Caterpillar

Supermarkets are always upping their game and releasing brand new products into stores.

And Asda's latest edition to one of its ranges will be slightly familiar to fans of a popular Marks and Spencer product.

We only have to say Colin the Caterpillar and you know exactly what we're talking about as whatever your age, Colin is around for every celebration.

But the chocolate sponge roll cake has new competition.

Say hello to Sid the Sausage Dog, Asda's newest celebration cake.

Sid, just like Colin, is made of soft chocolate sponge stuffed with chocolate buttercream and covered with a milk chocolate shell.

Becky Price, Asda's product development manager for cakes, said: "We know our customers love a novelty cake that injects plenty of fun into special celebrations at an affordable price.

"We've seen a rising demand from our customers for sausage dog-themed products, so Sid is a great addition to our celebration cake range and is sure to become one popular pooch."

And cake fans are already interested.

Sid the Sausage Dog is in stores now (Asda)

One wrote: "Yes! Go on sid! Might actually go to an Asda just for that!"

"So @asda now do a Sid the Sausage Dog cake and it is the best thing I've ever seen," added another.

But one has already made their side pretty clear: "Hi @marksandspencer have you seen @asda recent fraud? Comparing Sid the Sausage Dog to Colin the Caterpillar should be a criminal offence. #TeamColin."

You will be available to make your own decision as Sid the Sausage Dog cake arrives online and in stores from today, July 13, retailing at £12.