Asda is now selling Milka Philadelphia chocolate spread. Yes, it's really a thing.
Fans of the classic savoury cream cheese spread can now try out the sweeter version - we recommend sampling it on waffles, pancakes or a tasty bagel for breakfast.
Launched just in time for the chocolate-fueled Easter break, shoppers can pick up the new spreadable treat exclusively at Asda stores and online at asda.com , where it is priced at £1 for a 150g tub.
Speaking about the launch an Asda spokesperson, said: "At Asda, we love introducing hybrid products for our customers. We’re excited to stock the indulgent spread, perfect for a chocolatey treat in the run up to Easter".
The new spread is the latest in a number of weird and wonderful (or questionable) flavour combinations that famous brands have been rolling out - the Cadbury Creme egg mayo wins hands-down for being the craziest/grossest one yet.
However it is proving to be a hit with shoppers on social media.
One happy shopper wrote on Twitter : "Who ever dreamt this up is Lucifer's most trusted man servant. My two favourite things in one slavishly unhealthy product. Will probably knock a few more hours off my life but by God, the cheesecakes will be fabulous! #supermarketgold #milkaphiladelphia "
Another posted: "Woman in que behind me at shop was judging me for buying milka Philadelphia but bet she wouldn’t be judging me now that ive turned it into a chocolate cheesecake"
Another agreed with the sentiment adding: "Chocolate cheesecake anyone NEW @asda pick this Milka Philadelphia up for £1"
