Asda kicks off huge rollback on baby items including nappies and car seats

Asda is kicking off its huge rollback on hundreds of baby essentials for cash strapped families.

The savings, which are available in store and online at asda.com/baby-event include a wide variety of products, ranging from bumper packs of nappies to baby food and wipes.

The discounts are up to 40% off across 171 items, set to run until 6 October, giving shoppers plenty of time to stockpile their favourite brands featured in the deals.

But it's not just groceries and toiletries included in the price cuts.

Make a quick dash to Asda to pick up the savings (Getty Images)

The supermarket giant is also selling discounted prams, car seats, monitors and sterilisers as part of the huge baby event over on its George of Asda website .

Asda baby event deals

• Angelcare Nappy Disposal System , £10 (was £19.99)
• Cozy N Safe Logan Group 123 Child Car Seat , £54.99 (was £119.99)
• Pampers Premium Proctection Size 1 Nappies Essential Pack, £5 (was £7)
•   Childs Farm Baby Moisturiser with Shea & Cocoa Butter , £3 (was £4.50)

• Chicco Pocket Snack Booster in Mandarino , £20 (was £30)

But Asda isn't the only chain slashing prices, Tesco has also launched a baby sale event with money off nappies, food, breast pumps and more.

While high street chain Boots and low-cost chin Aldi have also continued to offer wallet-friendly deals as part of their baby event discounts which kicked off earlier this month too.