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Chronicle Live
Catherine Furze

Asda joins Tesco, Sainsbury's and Morrisons by launching loyalty scheme nationwide after North East trial

Asda is rolling out its loyalty scheme to every store after piloting it in five North East stores earlier this year. Shoppers in the supermarket giant's Benton, Boldon, Byker, Gosforth and South Shields stores were among the first in the country to trial the app-based rewards scheme, which is now being extended to the chains 633 stores nationwide.

The scheme, the supermarket's first loyalty programme in its 72-year- history, is accessed via an app, which you will have to download to take part. If you are an existing Asda online shopper, you can use your login details to access the loyalty scheme otherwise, you will have to register.

Read more: Tesco to close more tills to make way for self-service checkouts

Once registered, there are two ways to collect cash rewards, known as Asda Pounds, either by buying a Star Product or completing personalised in-app shopping missions. You can use the scheme by both shopping on store or online. Asda said the cashback would be personalised, with rewards offered on the items you're most likely to buy.

The shopping missions are based around certain groups of products, for example, Asda said shoppers can buy five fruit and veg items to be rewarded £1 into their cashpot. These give you a set reward when you complete them and are usually based on hitting a certain spending threshold or buying a certain number of items within a given timeframe. Examples in the pilot were spend £15 on pet products to get £3 back. Seasonal missions included a Mother's Day Flowers mission where you'll get £1 cashback if you buy a £10 bunch of flowers.

There are a mix of branded and Asda own-brand items included as Star Products . You can see a full list in the dedicated section of the Asda Rewards app, but they're also marked when you're shopping online at

Asda was one of the few major grocers not to offer an all-year-round food-based loyalty scheme for its shoppers, although it does have a scheme called George Rewards, which gives points for spending on homeware and clothing, as well as a Christmas savings card.

Tesco launched its Clubcard in 1995, while Sainsbury’s customers can collect points using Nectar. Morrisons also changed its savings scheme last year so shoppers can get digital coupons offering money off their shopping.

Asda's loyalty scheme was initially trialled at 16 stores in West Yorkshire and the West Midlands last year, and was later extended to cover 48 stores, including the five in the North East. According to the grocery giant, more than 50,000 customers regularly used the app during the initial 16-store trial, building up over £800,000 between them in their cashpots.

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